Hands-On Learning

Gain practical experience through hands-on projects and real-world applications.

Expert Guidance

Learn from industry experts with years of experience in Generative AI research.

Flexible Schedule

Study at your own pace with our online platform, allowing you to balance work and learning effectively.

About the Course

GenAI in Strategic Communications and Stakeholder Engagement equips higher-education leaders, communications teams, and strategic planners with the skills to design, deliver, and govern AI-enhanced communication across the institution. As universities navigate rapid technological change, strategic communication—both internal and external—must become more adaptive, data-informed, and aligned with institutional values. This course provides a comprehensive framework for integrating GenAI into communication strategy, from shaping institutional voice and designing multi-channel campaigns to mapping stakeholders, analysing sentiment, and delivering responsive communication during times of uncertainty. You will explore how AI supports personalised messaging, strategic storytelling, crisis communication, reputation monitoring, and long-term engagement planning. You will also learn how AI enhances internal communication for change management, leadership alignment, staff engagement, and the rollout of AI-enabled institutional strategies. Ethical considerations are central: the final module addresses bias, deepfakes, verification methods, transparency, accessibility, and governance structures that safeguard institutional credibility. By the end of the course, you will be able to use GenAI confidently and responsibly to strengthen strategic communication ecosystems, build trust, and support an institution-wide culture of clarity, alignment, and engagement.

Meet Your Instructor

Jonathan Wong is the founder of CloudPedagogy and a digital education specialist with over 20 years of experience across higher education, research and digital innovation. His work focuses on turning emerging technologies into practical approaches to learning, analysis and knowledge creation. Through CloudPedagogy, he develops courses, open-source tools, interactive learning systems and applied projects exploring areas including generative and agentic AI, educational technology and digital learning design. His approach emphasises practical experimentation, transparency, critical judgement and responsible use of technology. CloudPedagogy is built around learning by understanding, building and applying: making complex ideas accessible while creating practical tools and workflows that demonstrate how they can be used in real-world contexts.

Curriculum

8 Chapters · 76 Lessons

    1. Welcome to the Course Free preview
    2. How This Course Works Free preview
    3. Legal Disclaimer & Terms of Use Free preview
    4. Download: Universal AI Practice Workbook Free preview

    1. (Included in full purchase)

      7.1.1 Fundamentals of Institutional Voice in the GenAI Age

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      7.1.2 Audience-Specific AI Content Creation

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      7.1.3 Crisis Communication with GenAI Support

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      7.1.4 Strategic Narratives and Storytelling at Scale

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      7.1.5 Reputation Management with AI-Assisted Insights

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      7.1.6 Key Takeaways

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      7.1.A Practical Use Cases

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      7.1.B Learning Activities

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      7.1.C Prompt Templates

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      7.1.D Innovative Use Cases

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      7.1.E Reflection & Discussion

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      7.1.F Productivity Tips

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      7.1.G Prompt Library

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      7.1.H Applying the AI Capability Framework

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      7.2.1 Identifying Internal and External Stakeholders with AI Tools

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      7.2.2 Personalised Messaging for Governance, Faculty, and Students

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      7.2.3 Building Trust and Transparency Through AI-Augmented Dialogue

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      7.2.4 Responsive Communication Ecosystems

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      7.2.5 Stakeholder Sentiment Analysis and Reporting

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      7.2.6 Key Takeaways

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      7.2.A Practical Use Cases

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      7.2.B Learning Activities

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      7.2.C Prompt Templates

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      7.2.D Innovative Use Cases

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      7.2.E Reflection & Discussion

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      7.2.F Productivity Tips

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      7.2.G Prompt Library

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      7.2.H Applying the AI Capability Framework

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      7.3.1 Designing Multi-Channel Campaigns with GenAI

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      7.3.2 A/B Testing and Optimisation with AI

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      7.3.3 Targeted Communication for Strategic Initiatives

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      7.3.4 Evaluating Communication Impact Using AI Analytics

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      7.3.5 Long-Term Engagement Planning and Maintenance

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      7.3.6 Key Takeaways

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      7.3.A Practical Use Cases

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      7.3.B Learning Activities

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      7.3.C Prompt Templates

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      7.3.D Innovative Use Cases

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      7.3.E Reflection & Discussion

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      7.3.F Productivity Tips

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      7.3.G Prompt Library

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      7.3.H Applying the AI Capability Framework

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      7.4.1 Supporting AI-Driven Strategy Rollouts Internally

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      7.4.2 Leadership Messaging with AI Tools

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      7.4.3 Visualising Strategic Roadmaps for Internal Use

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      7.4.4 Staff Engagement Through AI-Generated Content

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      7.4.5 Maintaining Alignment Through Ongoing AI Updates

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      7.4.6 Key Takeaways

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      7.4.A Practical Use Cases

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      7.4.B Learning Activities

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      7.4.C Prompt Templates

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      7.4.D Innovative Use Cases

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      7.4.E Reflection & Discussion

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      7.4.F Productivity Tips

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      7.4.G Prompt Library

    14. (Included in full purchase)

      7.4.H Applying the AI Capability Framework

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      7.5.1 Misinformation, Bias, and Deepfakes in the HE Context

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      7.5.2 Ethical Boundaries for AI-Generated Public Messaging

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      7.5.3 Content Verification and Institutional Safeguards

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      7.5.4 Inclusivity and Accessibility in Strategic AI Communications

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      7.5.5 Governance Structures for AI Messaging Oversight

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      7.5.6 Key Takeaways

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      7.5.A Practical Use Cases

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      7.5.B Learning Activities

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      7.5.C Prompt Templates

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      7.5.D Innovative Use Cases

    11. (Included in full purchase)

      7.5.E Reflection & Discussion

    12. (Included in full purchase)

      7.5.F Productivity Tips

    13. (Included in full purchase)

      7.5.G Prompt Library

    14. (Included in full purchase)

      7.5.H Applying the AI Capability Framework

    1. (Included in full purchase)

      Course Complete: Share Your Feedback

    1. (Included in full purchase)

      End of Course Survey

Unlock Your Genai Potential

Join our course today and unlock the full potential of Generative AI in your research projects. Empower yourself with the knowledge and skills to drive innovation and make a significant impact in your field.

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