Hands-On Learning

Gain practical experience through hands-on projects and real-world applications.

Expert Guidance

Learn from industry experts with years of experience in Generative AI research.

Flexible Schedule

Study at your own pace with our online platform, allowing you to balance work and learning effectively.

About the Course

GenAI in Strategic Communications and Stakeholder Engagement equips higher-education leaders, communications teams, and strategic planners with the skills to design, deliver, and govern AI-enhanced communication across the institution. As universities navigate rapid technological change, strategic communication—both internal and external—must become more adaptive, data-informed, and aligned with institutional values. This course provides a comprehensive framework for integrating GenAI into communication strategy, from shaping institutional voice and designing multi-channel campaigns to mapping stakeholders, analysing sentiment, and delivering responsive communication during times of uncertainty. You will explore how AI supports personalised messaging, strategic storytelling, crisis communication, reputation monitoring, and long-term engagement planning. You will also learn how AI enhances internal communication for change management, leadership alignment, staff engagement, and the rollout of AI-enabled institutional strategies. Ethical considerations are central: the final module addresses bias, deepfakes, verification methods, transparency, accessibility, and governance structures that safeguard institutional credibility. By the end of the course, you will be able to use GenAI confidently and responsibly to strengthen strategic communication ecosystems, build trust, and support an institution-wide culture of clarity, alignment, and engagement.

Meet Your Instructor

Jonathan Wong is the founder of CloudPedagogy, where he develops ethical, practical, and future-ready learning systems for Generative, Agentic, and emerging Quantum AI. Drawing on over 20 years of experience in higher education, research, and digital innovation, he specialises in applying AI to real-world contexts — from curriculum design and assessment reform to research acceleration and institutional strategy. His frameworks and courses help educators, researchers, and professionals build the confidence, capability, and critical insight needed to thrive across the evolving Continuum of Intelligence.

Curriculum

8 Chapters · 76 Lessons

  1. 1

    Introduction

    1. Welcome to the Course Free preview
    2. How This Course Works Free preview
    3. Legal Disclaimer & Terms of Use Free preview
    4. Download: Universal AI Practice Workbook Free preview
  2. 2

    7.1 The Role of AI in Strategic Messaging

    1. (Included in full purchase)

      7.1.1 Fundamentals of Institutional Voice in the GenAI Age

    2. (Included in full purchase)

      7.1.2 Audience-Specific AI Content Creation

    3. (Included in full purchase)

      7.1.3 Crisis Communication with GenAI Support

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      7.1.4 Strategic Narratives and Storytelling at Scale

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      7.1.5 Reputation Management with AI-Assisted Insights

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      7.1.6 Key Takeaways

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      7.1.A Practical Use Cases

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      7.1.B Learning Activities

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      7.1.C Prompt Templates

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      7.1.D Innovative Use Cases

    11. (Included in full purchase)

      7.1.E Reflection & Discussion

    12. (Included in full purchase)

      7.1.F Productivity Tips

    13. (Included in full purchase)

      7.1.G Prompt Library

    14. (Included in full purchase)

      7.1.H Applying the AI Capability Framework

  3. 3

    7.2 Stakeholder Mapping and Engagement Design

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      7.2.1 Identifying Internal and External Stakeholders with AI Tools

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      7.2.2 Personalised Messaging for Governance, Faculty, and Students

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      7.2.3 Building Trust and Transparency Through AI-Augmented Dialogue

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      7.2.4 Responsive Communication Ecosystems

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      7.2.5 Stakeholder Sentiment Analysis and Reporting

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      7.2.6 Key Takeaways

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      7.2.A Practical Use Cases

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      7.2.B Learning Activities

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      7.2.C Prompt Templates

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      7.2.D Innovative Use Cases

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      7.2.E Reflection & Discussion

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      7.2.F Productivity Tips

    13. (Included in full purchase)

      7.2.G Prompt Library

    14. (Included in full purchase)

      7.2.H Applying the AI Capability Framework

  4. 4

    7.3 Strategic Campaign Design and Deployment

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      7.3.1 Designing Multi-Channel Campaigns with GenAI

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      7.3.2 A/B Testing and Optimisation with AI

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      7.3.3 Targeted Communication for Strategic Initiatives

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      7.3.4 Evaluating Communication Impact Using AI Analytics

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      7.3.5 Long-Term Engagement Planning and Maintenance

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      7.3.6 Key Takeaways

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      7.3.A Practical Use Cases

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      7.3.B Learning Activities

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      7.3.C Prompt Templates

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      7.3.D Innovative Use Cases

    11. (Included in full purchase)

      7.3.E Reflection & Discussion

    12. (Included in full purchase)

      7.3.F Productivity Tips

    13. (Included in full purchase)

      7.3.G Prompt Library

    14. (Included in full purchase)

      7.3.H Applying the AI Capability Framework

  5. 5

    7.4 Internal Communication for Change and Strategy

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      7.4.1 Supporting AI-Driven Strategy Rollouts Internally

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      7.4.2 Leadership Messaging with AI Tools

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      7.4.3 Visualising Strategic Roadmaps for Internal Use

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      7.4.4 Staff Engagement Through AI-Generated Content

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      7.4.5 Maintaining Alignment Through Ongoing AI Updates

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      7.4.6 Key Takeaways

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      7.4.A Practical Use Cases

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      7.4.B Learning Activities

    9. (Included in full purchase)

      7.4.C Prompt Templates

    10. (Included in full purchase)

      7.4.D Innovative Use Cases

    11. (Included in full purchase)

      7.4.E Reflection & Discussion

    12. (Included in full purchase)

      7.4.F Productivity Tips

    13. (Included in full purchase)

      7.4.G Prompt Library

    14. (Included in full purchase)

      7.4.H Applying the AI Capability Framework

  6. 6

    7.5 Risk, Ethics, and the Strategic Communication Framework

    1. (Included in full purchase)

      7.5.1 Misinformation, Bias, and Deepfakes in the HE Context

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      7.5.2 Ethical Boundaries for AI-Generated Public Messaging

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      7.5.3 Content Verification and Institutional Safeguards

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      7.5.4 Inclusivity and Accessibility in Strategic AI Communications

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      7.5.5 Governance Structures for AI Messaging Oversight

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      7.5.6 Key Takeaways

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      7.5.A Practical Use Cases

    8. (Included in full purchase)

      7.5.B Learning Activities

    9. (Included in full purchase)

      7.5.C Prompt Templates

    10. (Included in full purchase)

      7.5.D Innovative Use Cases

    11. (Included in full purchase)

      7.5.E Reflection & Discussion

    12. (Included in full purchase)

      7.5.F Productivity Tips

    13. (Included in full purchase)

      7.5.G Prompt Library

    14. (Included in full purchase)

      7.5.H Applying the AI Capability Framework

  7. 7

    Final Lesson Message

    1. (Included in full purchase)

      Course Complete: Share Your Feedback

  8. 8

    Feedback

    1. (Included in full purchase)

      End of Course Survey

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