Hands-On Learning

Gain practical experience through hands-on projects and real-world applications.

Expert Guidance

Learn from industry experts with years of experience in Generative AI research.

Flexible Schedule

Study at your own pace with our online platform, allowing you to balance work and learning effectively.

About the Course

GenAI-Driven Institutional Benchmarking and Competitive Positioning provides higher-education leaders with the frameworks, tools, and analytical approaches needed to understand and strengthen their institution’s position in an increasingly AI-driven sector. As universities worldwide adopt Generative AI, the ability to benchmark effectively, monitor competitors, and articulate unique strengths becomes critical. Across five modules, you will explore how GenAI supports everything from differentiation strategies and innovation portfolios to internationalisation, risk mapping, reputation analysis, and real-time strategic insight. You will learn how to use AI-assisted dashboards, environmental scanners, and competitive intelligence prompts to uncover opportunities, identify threats, and refine strategic positioning across programmes, regions, and markets. You will also examine the role of ethical communication, academic identity, partnership strategy, and thought leadership in shaping institutional advantage. Whether you work in planning, reputation, recruitment, global engagement, senior leadership, or strategic policy, this course equips you with practical models and GenAI-optimised templates to make benchmarking faster, smarter, and more actionable. By the end of the course, you will be confident in using GenAI to interpret sector dynamics, monitor performance, strengthen institutional distinctiveness, and design strategies that respond dynamically to emerging opportunities and competitive pressures.

Meet Your Instructor

Jonathan Wong is the founder of CloudPedagogy, where he develops ethical, practical, and future-ready learning systems for Generative, Agentic, and emerging Quantum AI. Drawing on over 20 years of experience in higher education, research, and digital innovation, he specialises in applying AI to real-world contexts — from curriculum design and assessment reform to research acceleration and institutional strategy. His frameworks and courses help educators, researchers, and professionals build the confidence, capability, and critical insight needed to thrive across the evolving Continuum of Intelligence.

Curriculum

8 Chapters · 76 Lessons

  1. 1

    Introduction

    1. Welcome to the Course Free preview
    2. How This Course Works Free preview
    3. Legal Disclaimer & Terms of Use Free preview
    4. Download: Universal AI Practice Workbook Free preview
  2. 2

    6.1 Strategic Positioning in the AI Landscape

    1. (Included in full purchase)

      6.1.1 Understanding Institutional Differentiation in the GenAI Era

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      6.1.2 Leveraging AI to Refine Strategic Identity

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      6.1.3 Reputation, Rankings, and Competitive Intelligence

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      6.1.4 Strategic Communication of AI Leadership

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      6.1.5 Positioning Through Thought Leadership and Impact

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      6.1.6 Key Takeaways

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      6.1.A Practical Use Cases

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      6.1.B Learning Activities

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      6.1.C Prompt Templates

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      6.1.D Innovative Use Cases

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      6.1.E Reflection & Discussion

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      6.1.F Productivity Tips

    13. (Included in full purchase)

      6.1.G Prompt Library

    14. (Included in full purchase)

      6.1.H Applying the AI Capability Framework

  3. 3

    6.2 Benchmarking with AI Tools

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      6.2.1 Defining KPIs and Benchmarking Metrics

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      6.2.2 Sector-Wide Benchmarking Using Public Datasets

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      6.2.3 Internal vs External Performance Comparisons

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      6.2.4 Identifying Competitive Gaps and Strategic Risks

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      6.2.5 Using GenAI for Institutional Self-Assessment

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      6.2.6 Key Takeaways

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      6.2.A Practical Use Cases

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      6.2.B Learning Activities

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      6.2.C Prompt Templates

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      6.2.D Innovative Use Cases

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      6.2.E Reflection & Discussion

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      6.2.F Productivity Tips

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      6.2.G Prompt Library

    14. (Included in full purchase)

      6.2.H Applying the AI Capability Framework

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    6.3 Differentiation through AI-Supported Innovation

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      6.3.1 Showcasing Distinctive AI-Enabled Programmes

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      6.3.2 Mapping Innovation Portfolios for Strategic Impact

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      6.3.3 Evaluating Differentiation Strategies with AI Tools

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      6.3.4 Aligning Strategic Assets to Market Opportunities

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      6.3.5 AI in Institutional Branding and Academic Portfolio Strategy

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      6.3.6 Key Takeaways

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      6.3.A Practical Use Cases

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      6.3.B Learning Activities

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      6.3.C Prompt Templates

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      6.3.D Innovative Use Cases

    11. (Included in full purchase)

      6.3.E Reflection & Discussion

    12. (Included in full purchase)

      6.3.F Productivity Tips

    13. (Included in full purchase)

      6.3.G Prompt Library

    14. (Included in full purchase)

      6.3.H Applying the AI Capability Framework

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    6.4 Internationalisation and Global Strategy

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      6.4.1 GenAI for Mapping Global HE Partnerships

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      6.4.2 Enhancing Cross-Border Recruitment and Reputation

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      6.4.3 Risk Mapping in International Engagements

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      6.4.4 GenAI for Strategic Positioning in Global Rankings

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      6.4.5 Ethical Framing in International Outreach with AI

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      6.4.6 Key Takeaways

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      6.4.A Practical Use Cases

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      6.4.B Learning Activities

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      6.4.C Prompt Templates

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      6.4.D Innovative Use Cases

    11. (Included in full purchase)

      6.4.E Reflection & Discussion

    12. (Included in full purchase)

      6.4.F Productivity Tips

    13. (Included in full purchase)

      6.4.G Prompt Library

    14. (Included in full purchase)

      6.4.H Applying the AI Capability Framework

  6. 6

    6.5 Real-Time Monitoring and Strategic Agility

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      6.5.1 Real-Time Market Monitoring Using GenAI

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      6.5.2 Automated Alerts and Strategic Threat Detection

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      6.5.3 Fast Decision-Making with Live Strategic Dashboards

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      6.5.4 Closing the Loop Between Monitoring and Planning

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      6.5.5 Embedding AI-Supported Benchmarking into the Planning Cycle

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      6.5.6 Key Takeaways

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      6.5.A Practical Use Cases

    8. (Included in full purchase)

      6.5.B Learning Activities

    9. (Included in full purchase)

      6.5.C Prompt Templates

    10. (Included in full purchase)

      6.5.D Innovative Use Cases

    11. (Included in full purchase)

      6.5.E Reflection & Discussion

    12. (Included in full purchase)

      6.5.F Productivity Tips

    13. (Included in full purchase)

      6.5.G Prompt Library

    14. (Included in full purchase)

      6.5.H Applying the AI Capability Framework

  7. 7

    Final Lesson Message

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      Course Complete: Share Your Feedback

  8. 8

    Feedback

    1. (Included in full purchase)

      End of Course Survey

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